Read more 100 Great PC Games You Should Play Before You Die Credit: IDG / Hayden Dingman steelseries_rival_650_6-100781274-orig.jpg “However, lights and sounds are interrelated with other aspects of gambling products, which likely play a stronger role in any conditioned learning response such as intermittent reinforcement schedules.”
After all, the stereotype of a gamer sitting alone in a bedroom lit by RGB lighting isn’t that far from the portrait of a slot machine addict sitting in a casino or RSL.Īssociate Professor Sally Gainsbury, Co-Director of the University of Sydney Gambling Treatment and Research Clinic says that “there is some evidence that lights and sounds impact gambling – in that it makes the games more attractive, entertaining, and entrancing to the point that it can be immersive, or that it creates a type of conditioned response such that there is a positive reaction to the machines which may lengthen a gambling session.” When looking at the glitzy battlestations of modern PC gaming, it’s also very easy to think about the shared imagery between gaming and gambling. “Although most gamers are touch typing,the ability to program keys could potentially optimise performance, as the eye sees colour so much faster than we see text.” “You see lots of gamers buying these keyboards, it has formed part of the identity of that cultural group.”Īs well as signifying something novel, new or cutting edge, Gavan also speculates that there could be “some imperceptible improvement for gamers who use these keyboards.” A luminous keyboard has a certain status appeal.” Read more 12 Video Games You Should Buy This Black FridayĪccording to her research on daylight fluorescent colour in commercial applications, “these colours are often used to mark out the owner as being a person who owns more than one version of something. Jane Gavan, a senior lecturer at the Sydney College of the Arts, who specialises in how light is used in design, art, and product innovation contexts. Maybe an evolutionary psychologist would argue it's because we like flashy shiny things!” Credit: IDG / Hayden Dingman hyperx_fps_alloy_1-100790140-orig.jpgįor another perspective on this, we reached out to Dr. “Maybe because RGBs are customizable to any colour, and thus to fit any overall room/machine aesthetic? It's still a flex, because it's more expensive than a single RGB colour, but I’m sure that’s not the whole story.
Still, Carter says, “that doesn’t really give us an answer for why RGBs are popular now.” “Like custom cars, the long hours of labor involved in constructing a battlestation serve to demonstrate technical prowess and cultural capital within a masculine subculture that finds pleasure in intimate and performative technology relations.” They made the argument that “battlestations are not just sites of media consumption, but expressions of a culture of creative and vernacular production. In a talk given at DIGRAAA 2015 called The Kandy Kolored Tangerine-Flake Wall-Mounted, Water-Cooled and LED-Colored Battlestation, Carter and colleagues drew on parallels between the culture around computers and car culture. The other half of the story here is that the aesthetics of PC gaming ‘battlestations’ often reflect the relationship between gaming and the materiality of computing. Blue has also always been associated with sci-fi, and representations of the future because it is a colour that is rare in organic matter.” “So, in the 1990’s as custom computer electronics was emerging, blue, as the new colour on the block, became the most popular. When you can make blue, you can make any colour, and this is why the invention of the Blue LED won a Nobel prize in 2014.” Credit: Logitech “LEDs first became available in the 1960’s in red, then green, then orange/yellow, and it took until the mid 1990’s until blue LEDs were possible. Speaking to PC World, he says that part of the answer lies in the history around the development and evolution of LED bulbs as a technology. According to Dr Marcus Carter, Senior Lecturer in Digital Cultures at The University of Sydney, the answer is borne out of both practicality on the part of manufacturers and a sense of pride on the part of consumers.
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